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If you're new, these are the essays I'd hand a friend first. Each takes a few minutes. I'm David, founder & CEO of ICODOS and a former McKinsey consultant; I have been writing here since 2019.

The essays

How it Feels like Being an Early-Stage Startup FounderThe responsibility, isolation and freedom of starting a company.Goal Achievement Role ModelingOn purpose, success and being a role model.Goal Achievement I categorize decisions into three types: shirts, hiring, and tattoos.How reversibility changes the way I make decisions.Goal Achievement Creating vs. consuming: two ways to spend your lifetimeWhy I prefer creating to consuming.Communication Changing your behavior won’t solve the climate crisis — why & what actually solves itWhy climate progress depends on companies and technology.Goal Achievement How I deal with difficult conversationsMaking difficult conversations feel safe enough to be honest.Communication Recipe for a happy and fulfilled lifeSmall improvements without comparing yourself to others.Goal Achievement This realization can change your life – finite vs infinite gamesUsing infinite games to think about work and life.Goal Achievement